About

Our Story

Born from a love
of softness & soul.

Ash & Fran began with a simple belief — that fashion rooted in care and craft can feel as good as it looks. Founded in the gardens of India, each piece carries the touch of skilled hands and the quiet intention of conscious living.

We design for women who move through the world with grace — choosing beauty that doesn't cost the earth, and softness that refuses to be powerless.

2019

Founder

100%

Natural Fabrics

40+

Artisan Partners

Natural Fabrics

Every garment is crafted from breathable, sustainable textiles — organic cotton, linen, and handloom weaves that feel like a second skin and leave a lighter footprint.

Ethical Sourcing

We partner only with artisans and suppliers who share our values — fair wages, safe conditions, and a genuine respect for craft passed down through generations.

Supporting Girls

A portion of every sale funds education and skill-building programs for young women in India — because we believe fashion's most powerful thread is opportunity.

Frequently asked questions

Our goal is for every customer to be totally satisfied with their purchase. If this isn't the case, let us know and we'll do our best to work with you to make it right.

We are unable to accept returns on certain items. These will be carefully marked before purchase.

We will work quickly to ship your order as soon as possible. Once your order has shipped, you will receive an email with further information. Delivery times vary depending on your location.

Our products are manufactured both locally and globally. We carefully select our manufacturing partners to ensure our products are high quality and a fair value.

Shipping is calculated based on your location and the items in your order. You will always know the shipping price before you purchase.